I love the trend of high end designers teaming up with lower end retailers…Target and Missoni and Roberto Cavalli (and many more), Karl Lagerfeld and Doo Ri for Macy’s and H&M with Marni and Lanvin. Isaac Mizrahi kicked it off in 2002 with his historic and long running collabortion with Target. These match-ups seem to serve both ends of the partnership well. The designer has access to a customer base that cannot afford their higher priced line, and the retailer gets exposure to a higher end customer, who is introduced to their stores or websites. It’s a win-win for all.
Banana Republic teamed up with designer Trina Turk last summer for a colorful collection of summer pieces. I thought they did a great job of interpreting her asthetic for BR! It seems the trend continues as BR gets ready to introduce their latest collaboration with Milly by Michelle Smith. Milly is one of my favorite lines and I’ve been lucky enough to see their shows at New York fashion week several seasons. The regular Milly line is carried at Neiman Marcus and Saks in their San Francisco stores.
The collection is inspired by the Hamptons and uses fresh colors and prints and really nails that laid back summer vibe. Here are a few of the women’s collection pieces…
This capsule collection hits Banana Republic stores on May 30, 2013, and there’s a great men’s collection as well. I am sure people will be lined up for this, so don’t miss your chance to travel to the posh Hamptons without leaving your own zip code!
PS- The next collaboration BR has up their sleeve is with Brit designer Daniella Helayer of ISSA London, a favorite line of both Cate & Pippa Middleton, set for an August 6th launch.
For more information, special launch and store hours click here